Socialmediaexamier.com has a post about small business owners realizing benefits from using social media. From the post:
Here are some other areas where small business owners saw greater benefits than their peers:
- The self-employed and small business owners were more likely to report new partnerships, with at least 59% noting a benefit.
- Small businesses were twice as likely to find qualified leads than other types of businesses.
- Forty-eight percent of self-employed and small business owners saw improved sales as a direct result of their social media efforts.
- The self-employed (59%) and small business owners (58%) were more likely than others to see reductions in marketing costs when using social media marketing.
The post is based on the 2011 Social Media Marketing Industry Report. Check out the report to find out more.